Junho de 2020 - How to Network When There Are No Networking Events

Since the pandemic began, many conferences and other large gatherings have been canceled, but even in their absence, you can use them as a way to meet people. Take a look at the canceled conferences and identify participants who were supposed to attend or speak or who came in prior years. (If you don’t have the list, you can often email conference organizers and ask for it.)

Choose five to 10 people you’d like to connect with, and find something you have in common that might make them interested in meeting you. You can email them or send a message on LinkedIn saying something like, “We were both planning to attend [conference] this year. I had been hoping to meet you there, because I saw that we’re both involved in robotics research and I thought it might be interesting to chat. Since the event was canceled and we’re all grounded for the moment, I thought I’d reach out virtually instead. Let me know if you’d like to meet for a coffee over Zoom.”

Rethink geographic boundaries.

Before the world went remote, most professionals’ standard networking impulse was to focus on the people around them. Now as we’ve shifted to virtual cocktail gatherings, we’ve realized that we’re free to invite people from around the world with whom we wouldn’t have previously been able to connect

Invite senior leaders to your online working group meetings.

The current crisis has raised a host of new issues for business leaders to consider. This presents a unique opportunity for you to proactively convene an informal working group to discuss these issues. In some corporate cultures, you can simply invite a few people and have it grow from there.

After gathering a group of peers a few times and establishing that the conversations are valuable, you can, where appropriate in your corporate culture, reach out to senior leaders and invite them to join a session, as either a participant or a guest speaker.

Even though networking events have been canceled, there are many ways for you to build professional relationships. By employing these three strategies, you’ll emerge even stronger once in-person events start up again.

Adapted from: https://hbr.org/2020/06/how-to-network-when-there-are-no-networking-events